SOCIAL MEDIA: CONTEXT FASHION AND LIFESTYLE
We are selling dreams and therefore need to be seducing, inspirational. This requires communication of emotion and building personal relations. Social media offers us new opportunities and through intelligent use we can build up new exciting relations with the target groups you would like a dialogue with. Through continuous research on new media, listening, observing and personal contact with bloggers we have the insights to find the influencers and have the network to create content that will engage them. With the right tone of voice, not dictating or pushing, and respecting ethical codes.
Sometimes we have to fight against the fastness of internet, as our PR strategy can be very selective and create desire through scarcity. Influencers like to find themselves the best kept secrets. Also celebrities are important and social media allows them to embrace the role of conversation manager of their own brand story. When you understand how that works you can use social media to create an online buzz in no time, through dedicated brand ambassadors, for free. All together it’s PR through online word of mouth.
What can PRESS ONLY do for you?
The first step is to scan the current situation to see which activities have been developed, by whom and what the learning’s were from it. After this audit we will write a global or local social media strategy, in which we opt for an integration of online and offline, and implement the right tools. Grip will be a clear technical structure and guidelines on behavior online, tone of voice and how to be style conscious. Community management starts with linking the right platforms to a clear global landing site. If the structure is set we will activate social media on a continuous base following the fashion/design calendar like we carry out the offline PR.
- SOCIAL MEDIA SCAN REQUEST
In collaboration with experts like copywriters, graphic- and web designers, we create content like copy (from corporate storytelling, features, advertorial, blog posts, white paper and tweets), visuals (celebrity looks, fashion shows, favorite celebrity picks), video (making off, behind the scene, how to instruction), apps, plug-ins and podcasts that will be appreciated online. Content with pull power, that creates a natural demand, trust and authenticity or certain coolness. By using the right keywords and other SEO PR techniques we increase traffic to your website. We publish the content carefully and keep up the dialogue with the communities. Quality and quantitative monitoring will help us to adjust our strategy to ensure the right sentiment to create brand value and return on investment.