about

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CREATIVE CONTENT & PR AGENCY

Captivating brand campaigns and experiences that make people tick. That has always been what we’re about. Little over two decades we’ve been digging into the hearts of our brands in fashion, sports, beauty, culture, design or hospitality. Unfolding stories and events from the inside out and vice versa.

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HISTORY

After exploring the Parisian fashion scene in the 90’s – Sylvia Avontuur introduced Press Only as the 1st Dutch PR agency in fashion. Over the years the rise of digital media moved the agency beyond fashion into a brand new playing field. Eager to play, our team became familiar with on- & off-line customer journeys and started co-creating with the influencers that live the cultures around our brands.

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UNFOLD 360°

Our best practices helped us to develop an integrated content driven approach. We captured that approach in UNFOLD 360°. A long term brand awareness umbrella that unfolds from within and ties content marketing, press relations, event management, search engine, social, influencer and ambassador strategy into one. This thematic campaign cycle has proven to secure the management flow and creative space we need to get to work. From earned- paid- and owned media to brand activation and real-time monitoring and analysis.

 

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